Templates · Google Sheets

Photography Pricing Calculator

Work out what your photography business needs to earn, turn it into an hourly floor, check every package against it, and price any shoot in seconds.

  • Know your hourly floor
  • Build profitable packages
  • Price any shoot in seconds
$10.00
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Photography Pricing Calculator in Google Sheets on a laptop, shown with sample data

What's inside

  • Start HereYour welcome page: a 3-step setup checklist, how the tabs fit together, a guide to every tab with clickable links, and the color legend.
  • PricingYour numbers in three parts: A. Cost of Doing Business (revenue needed, hourly floor and minimum price per session), B. Packages (30 rows, each checked against your floor), and C. Real Estate Pricing (square-foot tiers and add-ons).
  • Quote CalculatorPrice one shoot up to three ways side by side, for example a package, a custom quote and a discounted version, and see the quote price, hours, hard costs, floor price, profit, effective hourly and a verdict for each.
  • SettingsSet up once: your business name, business mode (General, Real Estate or Both) and your two session-type lists.

A closer look

Know your numbers: Your costs, taxes and pay goal become revenue needed and an hourly floor. (Pricing Calculator, sample data)
Packages that pay you: Every package is checked against your hourly floor. (Pricing Calculator, sample data)
Price any shoot in seconds: Compare three options side by side and see which ones clear your floor. (Pricing Calculator, sample data)
Real estate pricing built in: Square-foot tiers and add-ons price listing shoots for you. (Pricing Calculator, sample data)
General, Real Estate or Both: Pick your business mode; your session-type dropdowns follow it. (Pricing Calculator, sample data)

Screenshots show the Sample copy with made-up data.

Get set up in minutes

  1. Open your copy's Start Here tab.
  2. Settings: your business name and mode.
  3. Pricing: your costs, take-home goal and working hours, then your packages.
  4. Quote Calculator: try a real shoot.

Good to know

  • Google Sheets: you need a free Google account. This isn't an Excel file.
  • Works in any browser on a computer, tablet or phone. Setup is easiest on a computer.
  • Nothing to install: no add-ons, no scripts.
  • You get a ready-to-use copy plus a Sample copy filled with example data, and a step-by-step PDF guide.
How Pricing Calculator fits together

Want it all connected?

The Photographer Business Command Center includes the Pricing Calculator plus clients, jobs, payments, pricing, bookkeeping, invoices and more, in one file.

See the Command Center · $29.99

Ready when you are

$10.00
Buy on Etsy

Instant download on Etsy. Checkout on this site is coming soon.